Phase 3 of the 139th Canton Fair is organized around the theme of better life and is the most consumer-oriented phase of the event. It is designed for buyers sourcing lifestyle, fashion, family, wellness, and personal-use products across a broad range of retail and distribution categories.

Main exhibition sections in Phase 3 include Toys, Children, Baby and Maternity Products, Kids’ Wear, Men and Women’s Clothing, Underwear, Sports and Casual Wear, Furs, Leather, Downs and Related Products, Fashion Accessories and Fittings, Shoes, Textile Raw Materials and Fabrics, Cases and Bags, Home Textiles, Carpets and Tapestries, Office Supplies, Food, Medicines, Health Products and Medical Devices, Personal Care Products, Toiletries, Sports, Travel and Recreation Products, Pet Products and Food, and Rural Vitalization.

This phase is especially relevant for retailers, wholesalers, healthcare product buyers, fashion importers, personal care distributors, baby and toy buyers, and businesses serving family and consumer lifestyle markets. The official release also states that Phase 3 continues to feature the Intelligent Healthcare Zone, highlighting solutions in disease diagnosis, rehabilitation care, and health management.